You know you have to brush and floss daily to keep your mouth healthy, but one part of oral hygiene often gets overlooked: mouthwash. Mouthwash brand Listerine and superstar Kristin Chenoweth have teamed up to promote the importance of oral hygiene.
Your Mouth Has Something to Say
Listerine’s campaign, “Your Mouth Has Something to Say,” was designed to spread awareness for America’s Toothfairy, a national nonprofit foundation that focuses on pediatric dental disease and childhood oral health. Tooth decay is the number two most widespread childhood illness, coming in second to the common cold. The organization promotes that pediatric dental disease is preventable and treatable by following proper oral health care.
The campaign is derived from a study by Listerine Whitening that found that almost half of Americans are ashamed of their smiles and 43 percent of people don’t smile in photos because they have stained teeth.
The makers of Listerine are contributing $100,000 to America’s Toothfairy and an additional dollar each time the video is viewed. Chenoweth is the campaign spokesperson and her voice helps narrate and promote the video trailers. She is very excited to work with Listerine to “celebrate our smiles and help children get the healthy smiles they deserve.”
